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A Cannes Lions Jury Presents

Author: Monica ChunJules DalyRichard DiasSamantha GlynneCarol GollAll authors
Publisher: Chicago : Peter Owen Publishers, 2018.
Edition/Format:   eBook : Document : English
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Chun, Monica
A Cannes Lions Jury Presents: The Art of Branded Entertainment
Chicago : Peter Owen Publishers,c2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Monica Chun; Jules Daly; Richard Dias; Samantha Glynne; Carol Goll; Gabor Harrach; Marissa Nance; Toan Nguyen; Luciana Olivares; PJ Pereira
ISBN: 9780720620597 0720620597
OCLC Number: 1041059331
Notes: Description based upon print version of record.
Description: 1 online resource (289 p.)
Contents: Front Cover; Epigraph; Title Page; Half Title; Copyright; Contents; Acknowledgements; Foreword PJ Pereira; Part 1: The Need; Digitally Born Killers (or What Branded Entertainment Can Do for Brands) --
Ricardo Dias and Gabor Harrach; The Battle of Time and the Fallacy of the Short Attention Span --
Marcelo Pascoa; The News It Creates --
Monica Chun; Part 2: The Art Of Branded Entertainment; From Product Placement to Idea Placement --
Pelle Sjoenell and Jason Xenopoulos; Back to Basics: Principles of Storytelling Applied to Branded Entertainment --
Tomoya Suzuki; Amping the Tension --
Pelle Sjoenell Everyone Wants a Documentary (or Don't Be Afraid to Live Your Truth) --
Gabor HarrachFeeding Our Anger --
Luciana Olivares; Part 3: Opportunities Ahead; Where's the Excellence in Sports? --
Misha Sher; The Future of Entertainment: Hollywood, Sports and Gaming, Gaming, Gaming! --
Toan Nguyen; Art, Meet Science --
Marissa Nance; Part 4: The Business; The Hollywood Way --
Jules Daly; What's in It for the Stars? --
Carol Goll; Ideas That Scale: How to Create a Global TV Format --
Samantha Glynne; Advertising Ninjutsu and the Secret Art of Operating in the Shadows --
Jason Xenopoulos Think Like a Marketer, Behave Like an Entertainer, Move Like a Tech Start-up: A Behind-the-Scenes Look at Three Cannes Grands Prix --
PJ PereiraAbout the Authors; Index of Works Cited; Some Authors; Contacts Page

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