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Capture the mindshare and the market share will follow : the art and science of building brands

Author: Libby Gill
Publisher: New York : Palgrave Macmillan, 2013.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
"An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology."--
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gill, Libby.
Capture the mindshare and the market share will follow.
New York : Palgrave Macmillan, 2013
(DLC) 2013003483
(OCoLC)812068631
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Libby Gill
ISBN: 9781137510457 1137510455
OCLC Number: 944443876
Description: 1 online resource (234 pages)
Contents: Clarify: discovering your emotional assignment --
Commit: the non-negotiable promise of excellence --
Collaborate : creating your brand : one conversation at a time --
Connect : creating the authentic emotional link --
Compete: what makes you so special? --
Communicate : "talking your walk" to influence and inspire --
Contribute : if not you, who? --
Summation : the eighth C.
Responsibility: Libby Gill.

Abstract:

An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology.  Read more...

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"Capture the Mindshare and the Market Share Will Follow is an insightful, 360-degree book on the next generation of branding, exploring all the key ingredients you'll need to craft a truly amazing Read more...

 
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