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The car that could : the inside story of GM's revolutionary electric vehicle

Author: Michael Shnayerson
Publisher: New York : Random House, ©1996.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
More than six years ago, General Motors vowed publicly to mass-produce the world's first modern electric vehicle. As risky in its own right was GM's decision to let a writer record the program's progress from inside the gates of its Tech Center in Warren, Michigan, exactly as he saw it, however it might turn out. The result is a remarkably intimate portrait in the tradition of Tracy Kidder's The Soul of a New
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Details

Genre/Form: History
Additional Physical Format: Online version:
Shnayerson, Michael.
Car that could.
New York : Random House, c1996
(OCoLC)659598678
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Shnayerson
ISBN: 067942105X 9780679421054
OCLC Number: 34355067
Description: xviii, 295 p. ; 25 cm.
Responsibility: Michael Shnayerson.
More information:

Abstract:

More than six years ago, General Motors vowed publicly to mass-produce the world's first modern electric vehicle. As risky in its own right was GM's decision to let a writer record the program's progress from inside the gates of its Tech Center in Warren, Michigan, exactly as he saw it, however it might turn out. The result is a remarkably intimate portrait in the tradition of Tracy Kidder's The Soul of a New Machine, a story of the people who found new answers to the.

technological challenges that have confronted electric vehicles since the turn of the century. When Michael Shnayerson began visiting the program in mid-1992, those challenges remained unsolved - perhaps insoluble. Then, four months later, amid huge and growing losses, GM's chairman and his team were pushed aside in the most dramatic boardroom revolt in U.S. history. The EV program was reduced to a symbolic effort. Yet, as chairman Jack Smith began managing a.

near-miraculous comeback for the world's largest corporation, the program was secretly revived. The Car That Could is about engineers producing invention on schedule. But it is also about the fierce politics in which the EV became enmeshed after GM's 1990 announcement inspired California to require the world's major carmakers to come out with electric vehicles by 1998. As the carmakers began a reluctant race with one another to market, they worked harder as a group to.

derail the EV mandate in a bitter lobbying campaign abetted by the cynical clout of Big Oil. The Car That Could is an all-American story of big business and politics, of environment and invention, and of a small, dedicated team within a large corporation, trying to make a difference.

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