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Case studies in merchandising apparel and soft goods

Author: Michele Granger
Publisher: New York : Fairchild Publications, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
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Genre/Form: Case studies
Additional Physical Format: Online version:
Granger, Michele (Michele M.).
Case studies in merchandising apparel and soft goods.
New York : Fairchild Publications, ©1996
(OCoLC)691185048
Document Type: Book
All Authors / Contributors: Michele Granger
ISBN: 1563670852 9781563670855
OCLC Number: 34934441
Description: xvi, 297 pages : illustrations ; 23 cm
Contents: The nature of the organization --
The customers --
The company mission --
The external environment --
Product identification --
The product and the customer --
Pricing --
Product placement-marketing channels of distribution --
Promotion --
Human relations in the workplace
Responsibility: Michele M. Granger.

Abstract:

An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.

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