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Case studies in sport marketing

Author: Brenda G Pitts
Publisher: Morgantown, WV : Fitness Information Technology, Inc., ©1998.
Series: Sport management library.
Edition/Format:   Book : EnglishView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Brenda G Pitts
ISBN: 1885693133 9781885693136
OCLC Number: 40160635
Description: xvii, 182 p. : ill. ; 26 cm.
Contents: The Sport Performance Industry Segment --
Cases: --
Every game's a big event ; the Toledo Mud Hens Baseball Club / Jacquelyn Cuneen --
Gender equity achieved through strategic marketing / Richard L. Irwin --
Marketing a basketball tournament / Wayne Blann --
Colorado Xplosion of the American Basketball League / Dianna P. Gray --
Filling your football facility with fans : 17,000 or bust! / Dianna P. Gray --
The Sport Production Industry Segment --
Cases: --
Modern turn for a traditional product : Cygnet Turf & Equipment / Jacquelyn Cuneen --
Northern Lights, Inc. / David Stotlar --
Big Mountain Corporation / David Stotlar --
Football helmets and the concussion dilemma / Wayne Blann --
Adidas : making a comeback / Dianna P. Gray --
The Sport Promotion Industry Segment --
Cases: --
The sinking of the America's Cup / David Stotlar --
National Express, Inc. : assessing sport sponsssorship effectiveness / Richard L. Irwin --
Starting a sport marketing firm / Wayne Blann --
Call your own game : TRZ Sports Services, Inc. / Jacquelyn Cuneen --
Catch that championship fever! / Richard L. Irwin.
Series Title: Sport management library.
Responsibility: Brenda G. Pitts, editor.

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