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Case study research : theory, methods, practice

Author: Arch G Woodside
Publisher: Bingley : Emerald Group Pub., 2010.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Woodside, Arch G.
Case study research.
Bingley : Emerald, 2010
(OCoLC)495599022
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arch G Woodside
ISBN: 9781849509237 1849509239
OCLC Number: 654135355
Description: 1 online resource (xii, 440 pages) : illustrations
Contents: 1. Building Theory from Case Study Research --
2. Bridging the Chasm between Survey and Case Study Research --
3. Storytelling Theory and Research --
4. Creating Visual Narrative Art for Decoding Stories --
5. Subjective and Confirmatory Personal Introspection --
6. Overcoming the Illusion of Conscious Will and Self-Fabrication --
7. Using the Forced Metaphor-Elicitation Technique (FMET) in Subjective Personal Introspections about Self --
8. Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies --
9. Personal Exchanges, Social Behavior, Conversation Analysis, and Face-To-Face Talk --
10. Constructing Thick Descriptions of Marketers' and Buyers' Decision Processes in Business-to-Business Exchange Relationships --
11. Case Study Research on Means-End Laddering Chains --
12. Building in Degrees of Freedom Analysis in Case Study Research: Empirical Positivistic Testing of Data to Alternative Theories --
13. Applying the Long Interview in Case Study Research --
14. Tipping-Point Modeling in Case Study Research --
15. Participant Observation Research in Organizational Behavior --
16. Systems Thinking and System Dynamics Modeling --
17. Fuzzy Set Social Science and Qualitative Comparative Analysis --
18. Conclusions: Principles for Doing Case Study Research.
Responsibility: by Arch G. Woodside.

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Case Study Research Theory, Methods and Practice.  Read more...

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Yoram(Jerry) Wind, The Lauder Professor and Professor of Marketing, The Wharton School If your concept of research still centers on qualitative vs quantitative research, if you are concerned with the Read more...

 
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