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CaseBase. Volume 2 : case studies in global business

Author: Andrew Ashwin
Publisher: Detroit : Gale, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Covers business case studies focused on issues in emerging markets and emerging industries across the globe.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
CaseBase.
Farmington Hills, MI : Gale, Cengage Learning, 2012
(OCoLC)744293506
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrew Ashwin
ISBN: 9781414490489 1414490488 9781410337481 1410337480
OCLC Number: 794595934
Notes: "ISSN 2160-326X."
Description: 1 online resource (xi, 197 pages)
Contents: Afghanistan : comparative advantage and the opium trade --
Conflict in a sino-foreign joint venture : Chinese perspective --
Conflict in a sino-foreign joint venture : western perspective --
Does having a natural resource endowment equate with economic growth? The problems facing Nigeria in maintaining a stable electricity supply --
Fast retailing's creating shared value (CSV) initiatives --
Global executive gender inequality --
Growing pains at Netflix : the Qwikster issue of 2011 --
How Kraft changed the Oreo and its global marketing strategy for success in China --
Johnson & Johnson and crisis management : comparison of two leaders in two crises --
Market behaviour during the holy month of Ramadan --
The marketing process and urban development in Cairo : identifying and meeting diverse consumer needs --
MGM Marmi : challenging tradition with entrepreneurial leadership and business communication --
New forms of social enterprise in France : a factory for change --
Offshore agricultural production and Saudi Arabia : a pragmatic response to resource endowment or an ethical own goal? --
Opening up the economy to foreign investment : new moves in Syria --
Parmigiano-Reggiano : global recognition of geographical indications --
Photo finished : Eastman Kodak and the digital revolutions --
Reaching global markets : marketing considerations in selling fashion clothing in new markets --
Retailing in Saudi Arabia and the role of market research --
Rossignol : remade in France --
Royal Jordanian Airlines : the effect of monopoly power on the competitive behaviour of a business in the airline industry --
Sino-forest : a sustainable business?
Responsibility: Andrew Ashwin, general editor.

Abstract:

Covers business case studies focused on issues in emerging markets and emerging industries across the globe.

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