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Cases about redefining global strategy

Author: Pankaj Ghemawat; Jordan I Siegel
Publisher: Boston, Mass. : Harvard Business Pub., ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Fallstudiensammlung
Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Pankaj Ghemawat; Jordan I Siegel
ISBN: 9781422127223 1422127222
OCLC Number: 745609945
Notes: Includes index.
Description: xviii, 722 pages : illustrations ; 24 cm
Contents: 1. Adding value. Samsung electronics --
The globalization of CEMEX --
2. Differences and the CAGE distance framework. Grolsch: growing globally --
Star TV in 1993 --
Power across Latin America: Endesa de Chile --
AmorePacific: from local to global beauty --
The globalization of East Asian pop music --
3. Adaptation strategies. Lincoln Electric --
Tricon Restaurants International: globalization re-examined --
Grupo Bimbo --
Haier's U.S. refrigerator strategy --
4. Aggregation strategies. Zara : fast fashion --
Volvo trucks (A): penetrating the U.S. market --
Unilever's butter-beater: innovation for global diversity --
Santander's acquisition of Abbey: banking across borders --
Databank in Africa --
5. Arbitrage strategies. Li & Fung: beyond "filling in the mosaic," 1995-1998 --
The Indian IT services industry in 2007 --
Tata consultancy services: selling certainty --
Embraer: the global leader in regional jets --
Edelnor (A) --
6. Integration. Arcor: global strategy and local turbulence --
Philips Medical Systems in 2005 --
Global talent management at Novartis --
Mittal steel in 2005: changing the global steel game --
DeBeers at the millennium.
Responsibility: Pankaj Ghemawat, Jordan Siegel.

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