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Cases and classics in marketing management

Author: Dennis H Tootelian; Ralph M Gaedeke; Marketing Management (Firm)
Publisher: San Diego : Harcourt Brace Jovanovich, ©1986.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Case studies
Document Type: Book
All Authors / Contributors: Dennis H Tootelian; Ralph M Gaedeke; Marketing Management (Firm)
ISBN: 0155057758 9780155057753
OCLC Number: 13702805
Notes: Revised edition of: Marketing management. c1980.
Description: ix, 513 pages : illustrations ; 25 cm
Responsibility: Dennis H. Tootelian, Ralph M. Gaedeke.

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