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Cases in hospitality strategy and policy

Author: Robert C Lewis
Publisher: New York : Wiley, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert C Lewis
ISBN: 0471240125 9780471240129
OCLC Number: 37475169
Description: xv, 424 pages : illustrations, maps ; 24 cm
Contents: Introduction to the Case Method --
Pt. 1. Developing Strategies: Missions and Goals --
Pt. 2. Industry and Macro Environments --
Pt. 3. Competitive Advantage and Distinctive Competence --
Pt. 4. Business-Level Strategies --
Pt. 5. Functional-Level Strategies --
Pt. 6. Corporate-Level Strategies --
Pt. 7. Strategy Implementation.
Responsibility: Robert C. Lewis.
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