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Cases in marketing management and strategy : an Asia-Pacific perspective

Author: John A Quelch; Asia Pacific Marketing Federation.
Publisher: Singapore ; Upper Saddle River, N.J. : Prentice Hall, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: John A Quelch; Asia Pacific Marketing Federation.
ISBN: 0135770572 9780135770573
OCLC Number: 34876019
Notes: "Asia Pacific Marketing Federation."
Description: xi, 507 pages : illustrations, maps ; 24 cm
Contents: I. Understanding Marketing Management --
Case 1. Mary Kay Cosmetics: Asian Market Entry --
Case 2. The New Paper --
Case 3. Milkpak Limited-International Joint Venture --
Case 4. Diversification Strategy of Asahi Chemical Industry --
Case 5. Telcom Wideband Services --
II. Analyzing Marketing Opportunities --
Case 6. The Royal Hong Kong Jockey Club --
Case 7. Beer Wars --
Case 8. Astra Sports Inc.(A) --
Case 9. Coffee Products Sdn Bhd --
Case 10. Giordano Holdings Limited --
III. Researching and Selecting Target Markets --
Case 11. Asian Food Importers of America --
Case 12. Orbital Sciences Corporation: ORBCOMM --
Case 13. The Social Development Unit --
IV. Developing Market Strategies --
Case 14. Citibank Card Center --
Case 15. Colgate "Soft N Shiny" --
Case 16. The Ruby Palace Hotel --
Case 17. Daewoo Motor Company --
Case 18. Toys R Us --
V. Planning Marketing Programs --
Case 19. Choufont-Salva, Inc --
Case 20. P.T. Indofood Sukses Makmur --
Case 21. Singapore Airlines --
Case 22. Mountains of Moon Electric Company --
Case 23. San Fabian Supply Company (Philippines) --
Case 24. 7-Eleven's 30-Hour Famine Campaign --
VI. Organizing, Implementing, and Controlling Themarketing Effort --
Case 25. Bajaj Auto Ltd --
Case 26. Acer. Statistical Overview of the Asia-Pacific Region.
Responsibility: John A. Quelch [and others].

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