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Cases in marketing management

Author: Luiz Moutinho
Publisher: Wokingham, England ; Reading, Mass. : Addison-Wesley, ©1989.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the  Read more...

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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Luiz Moutinho
ISBN: 0201175703 9780201175707 0201416328 9780201416329
OCLC Number: 19775408
Notes: Includes index.
Description: xiii, 329 pages : illustrations ; 24 cm
Responsibility: Luiz Moutinho.

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