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Cases in marketing management

Author: Douglas J Dalrymple; Leonard J Parsons; Jean-Pierre Jeannet
Publisher: New York : Wiley, ©1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This detailed casebook is divided into sections which tackle 10 of the most difficult issues in contemporary marketing management. Focusing on a number of situations which students will encounter in  Read more...

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Genre/Form: Case studies
Additional Physical Format: Online version:
Dalrymple, Douglas J.
Cases in marketing management.
New York : Wiley, ©1992
(OCoLC)768354855
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Douglas J Dalrymple; Leonard J Parsons; Jean-Pierre Jeannet
ISBN: 0471547468 9780471547464
OCLC Number: 24376710
Description: x, 598 pages : illustrations ; 25 cm
Contents: Marketing decision making --
Customer behavior and market segmentation --
Marketing research and forecasting --
Product policy --
Advertising and sales promotion --
Pricing --
Distribution --
Marketing and society --
Planning and implementation --
Case Index.
Responsibility: Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet.
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