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Cases in marketing management

Author: Joseph P Guiltinan; Gordon W Paul
Publisher: New York : McGraw-Hill, ©1991.
Series: McGraw-Hill series in marketing.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Joseph P Guiltinan; Gordon W Paul
ISBN: 0070489475 9780070489479
OCLC Number: 24513036
Description: xii, 435 pages : illustrations ; 24 cm.
Contents: pt. 1. Managerial perspectives on marketing --
pt. 2. Situation analysis --
pt. 3. Marketing strategies and programs --
pt. 4. Coordination and control.
Series Title: McGraw-Hill series in marketing.
Responsibility: Joseph P. Guiltinan, Gordon W. Paul.

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