skip to content
Cases in marketing management Preview this item
ClosePreview this item
Checking...

Cases in marketing management

Author: Kenneth E Clow; Donald Baack
Publisher: Thousand Oaks, Calif. : SAGE, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kenneth E Clow; Donald Baack
ISBN: 9781412996037 1412996031
OCLC Number: 670478755
Description: ix, 523, [21] pages : illustrations ; 24 cm
Contents: The nature of marketing management --
Market analysis --
Data warehousing --
Building a customer-oriented marketing department --
Customer acquisition strategies and tactics --
Pricing --
Advertising, alternative and direct marketing --
Sales promotions --
Personal selling --
Internal communications --
External communications --
Distribution and supply chain management --
Website and internet management --
Customer retention and recovery --
Marketing control.
Responsibility: edited by Kenneth E. Clow, Donald Baack.

Reviews

Editorial reviews

Publisher Synopsis

"The cases are very current and deal with relevant marketing problems and issues. You cover the whole spectrum of topic areas in marketing ... I know of no other case book with such a variety of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/670478755>
library:oclcnum"670478755"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:MediaObject
rdf:typeschema:Book
schema:about
schema:about
<http://id.worldcat.org/fast/1010209>
rdf:typeschema:Intangible
schema:name"Marketing--Management"@en
schema:name"Marketing--Management."@en
schema:about
schema:contributor
schema:contributor
schema:copyrightYear"2012"
schema:datePublished"2012"
schema:description"The nature of marketing management -- Market analysis -- Data warehousing -- Building a customer-oriented marketing department -- Customer acquisition strategies and tactics -- Pricing -- Advertising, alternative and direct marketing -- Sales promotions -- Personal selling -- Internal communications -- External communications -- Distribution and supply chain management -- Website and internet management -- Customer retention and recovery -- Marketing control."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/686281927>
schema:genre"Case studies"@en
schema:inLanguage"en"
schema:name"Cases in marketing management"@en
schema:publication
schema:publisher
schema:workExample
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.