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Cases in marketing management

Author: Kenneth L Bernhardt; Thomas C Kinnear
Publisher: Plano, Tex. : Business Publications, 1981.
Edition/Format:   Print book : English : Rev. edView all editions and formats
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kenneth L Bernhardt; Thomas C Kinnear
ISBN: 0256024197 9780256024197
OCLC Number: 7622399
Description: xix, 732 pages : illustrations ; 24 cm
Responsibility: Kenneth L. Bernhardt, Thomas C. Kinnear.

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