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Cases in marketing research

Author: Walter B Wentz
Publisher: New York : Harper & Row, [1975]
Series: Series in marketing management.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Fallstudiensammlung
Case studies
Document Type: Book
All Authors / Contributors: Walter B Wentz
ISBN: 0060470089 9780060470081
OCLC Number: 1341594
Description: xiii, 290 pages ; 21 cm.
Series Title: Series in marketing management.
Responsibility: Walter B. Wentz, editor.

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