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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/71369450 Title: Cases in public relations management Author: Patricia Swann Publisher: Boston : McGraw Hill, 2008. ISBN/ISSN: 9780073135656 0073135658 OCLC:71369450

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Cases in public relations management

Author:	Patricia Swann
Publisher:	Boston : McGraw Hill, 2008.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Details

Genre/Form:	Case studies
Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Patricia Swann Find more information about:
ISBN:	9780073135656 0073135658
OCLC Number:	71369450
Description:	ix, 388 p. : ill. ; 24 cm.
Contents:	Chapter 1. Purpose of Public Relations -- Have an Organizational Purpose -- Public Relations Process -- How Public Relations Relates to Other Disciplines -- Communication Theories -- Chapter 2. Proactive Public Relations -- Monitor Your Environment -- Develop a Public Relations Strategy -- Chapter 3. Case Method -- Next Best Thing to Being There -- Five Rules for Case Study -- Worksheet 1. Preparing for the Case -- Worksheet 2. Organizational Response -- Worksheet 3. Effective Communication -- Worksheet 4. Ways Organizations Communicate -- Chapter 4. Ethics and the Public Interest -- PRSA Member Code of Ethics -- PRSA Code Provisions -- What Would You Do? Case Scenarios -- City Utility or Cash Cow? Top Agency Accused of Overbilling City -- "In Washington, I'm Karen Ryan Reporting." When Is a "Reporter" Not a Reporter? -- Armstrong Williams: Disclosure Guidelines Snag Media Pundit and PR Firm -- Letter from Kirkuk...Make That 500 Letters! -- Corporate Social Responsibility: South African Wine Industry Promotes Ethical Practices -- Chapter 5. Media Relations -- Do the Research -- Respect Deadlines -- Think and Write Like a Reporter -- Build a Lasting Relationship -- Pitching to Brandweek: Understand the Medium You Are Pitching To -- Do the Research: An Editor's Response to a Misguided Story Pitch -- Can I Get That in Teal? Car Colors Critical to Consumer Choice -- Break the Silence-Make the Call: Private and Public Communication Strategies for Domestic Violence -- National Rankings Fever: Enhancing Children's Hospital Boston's Reputation -- Communicating in the Face of Tragedy: Tsunami Media Team Operational Analysis -- "4Cs" of a Great Picture: Launching Kodak's High-Definition Film -- Chapter 6. Crisis Communication -- Looking for Risks and Managing Issues -- Crisis Response Strategies -- Actions to Take during a Crisis --
Responsibility:	Patricia Swann.
More information:	Publisher description Table of contents only

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