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Cases in retail management

Author: Peter J McGoldrick
Publisher: London : Pitman Publishing, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Peter J McGoldrick
ISBN: 0273601989 9780273601982
OCLC Number: 29846105
Description: xviii, 398 pages
Contents: The structure of retailing --
Formulation of retail strategy --
Management of strategic change --
Internationalisation of retailing --
Retail location --
Merchandise management --
Communicating with customers --
Operational issues --
People and retailing.
Responsibility: edited by Peter J. McGoldrick.

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