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Cases in sport marketing

Author: Mark A McDonald; George R Milne
Publisher: Sudbury, Mass. : Jones and Bartlett, ©1999.
Edition/Format:   eBook : EnglishView all editions and formats
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
McDonald, Mark A.
Cases in sport marketing.
Sudbury, Mass. : Jones and Bartlett, ©1999
(DLC) 98042614
(OCoLC)39739780
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark A McDonald; George R Milne
ISBN: 0585282404 9780585282404
OCLC Number: 45729873
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xvi, 351 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Example case and analysis / George R. Milne and Mark A. McDonald --
Reebok (A) ; Reebok (B) : the Reebok running category / Andy Rohm --
Avid sports / Mark A. McDonald and George R. Milne --
Smugglers' Notch Resort / Rod Warnick --
Pier 39 licensed products stores / Susan C. Milne and Ronald P. Courtney --
Salt Lake City 2002 Winter Olympic Games --
the prevention of ambush marketing / Jay Gladden and David Shani --
B3 : the bikes, blades, and boards tour / Dan Covell --
Ladies Professional Golf Association (LPGA) / Mark A. McDonald and George R. Milne --
LPGA Fan Village / William A. Sutton and Cindy Davis --
Ouray case / Suzanne Lainson --
Xerox and the Asian winter games / David K. Stotlar --
Creation and maintenance of brand equity --
the case of University of Massachusetts basketball / Jay Gladden and Glenn M. Wong --
Miami University --
the Redskins name controversy ; Miami University --
the creation and transfer of brand equity / Thomas C. Boyd and David W. Rosenthal --
Race for the cure / T. Bettina Cornwell and Donald P. Roy.
Responsibility: Mark A. McDonald, George R. Milne.

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