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Cases in sport marketing

Auteur : Mark A McDonald; George R Milne
Éditeur: Sudbury, Mass. : Jones and Bartlett, ©1999.
Édition/format:   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
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Détails

Genre/forme: Electronic books
Case studies
Format – détails additionnels: Print version:
McDonald, Mark A.
Cases in sport marketing.
Sudbury, Mass. : Jones and Bartlett, ©1999
(DLC) 98042614
(OCoLC)39739780
Type d’ouvrage: Document, Ressource Internet
Type de document: Ressource Internet, Fichier d'ordinateur
Tous les auteurs / collaborateurs: Mark A McDonald; George R Milne
ISBN: 0585282404 9780585282404
Numéro OCLC: 45729873
Notes de reproduction: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xvi, 351 pages) : illustrations
Détails: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contenu: Example case and analysis / George R. Milne and Mark A. McDonald --
Reebok (A) ; Reebok (B) : the Reebok running category / Andy Rohm --
Avid sports / Mark A. McDonald and George R. Milne --
Smugglers' Notch Resort / Rod Warnick --
Pier 39 licensed products stores / Susan C. Milne and Ronald P. Courtney --
Salt Lake City 2002 Winter Olympic Games --
the prevention of ambush marketing / Jay Gladden and David Shani --
B3 : the bikes, blades, and boards tour / Dan Covell --
Ladies Professional Golf Association (LPGA) / Mark A. McDonald and George R. Milne --
LPGA Fan Village / William A. Sutton and Cindy Davis --
Ouray case / Suzanne Lainson --
Xerox and the Asian winter games / David K. Stotlar --
Creation and maintenance of brand equity --
the case of University of Massachusetts basketball / Jay Gladden and Glenn M. Wong --
Miami University --
the Redskins name controversy ; Miami University --
the creation and transfer of brand equity / Thomas C. Boyd and David W. Rosenthal --
Race for the cure / T. Bettina Cornwell and Donald P. Roy.
Responsabilité: Mark A. McDonald, George R. Milne.

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