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Cases in strategic management and business policy

Author: Thomas L Wheelen; J David Hunger
Publisher: Reading, Mass. : Addison-Wesley, ©1987.
Edition/Format:   Print book   Computer File : EnglishView all editions and formats
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Thomas L Wheelen; J David Hunger
ISBN: 0201091348 9780201091342
OCLC Number: 14691943
Description: xii, 530 pages : illustrations ; 24 cm 1 computer disc (5 1/4 in.)
Details: System requirements: IBM-PC; Lotus and FASST software.
Contents: Corporate Governance: Questions of Executive Leadership --
The Recalcitrant Director at Byte Products, Inc.: Corporate Legality Versus Corporate Responsibility --
The Wallace Group --
Environmental Issues: Questions of Social Responsibility and Ethics --
The Audit --
Brookstone Hospice: Heel or Heroine? --
International Issues in Strategic Management --
Singapore Telecom: Strategic Challenges in a Turbulent Environment --
Hewlett-Packard Company in Vietnam --
The Body Shop International PLC: Anita Roddick, OBE --
Waterford Wedgwood Plc (2000): The Millennium --
General Issues in Strategic Management --
Internet/Software --
Larry J. Ellison--Entrepreneurial Spirit at Oracle Corporation (2000) --
Cisco Systems, Inc. --
Sun Microsystems, Inc. (2000) --
Internet Companies (Dot-Coms) --
dr.koop.com --
WingspanBank.com --
Computers --
Apple Computer, Inc. (2000): Here We Go Again --
Carly Fiorina: The Reinvention of Hewlett-Packard --
Recreation and Leisure --
Harley-Davidson, Inc.: The 95th Anniversary --
Carnival Corporation --
Reebok International, Ltd.: Customer Revolt --
Major Home Appliances --
The U.S. Major Home Appliance Industry: Domestic Versus Global Strategies --
Maytag Corporation: Back to Basics --
Mass Merchandising/Distribution --
Kmart Corporation (2000): Seeking Customer Acceptance and Preference --
Gardner Distribution Co.--"Providing Products for Plants and Pets" --
Wal-Mart Stores, Inc. (2000): Strategies for Dominance in the New Millennium --
Specialty Retailers.
Other Titles: Strategic management and business policy
Responsibility: Thomas L. Wheelen, J. David Hunger.

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