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Cases to accompany Contemporary strategy analysis fifth edition

Author: Robert M Grant
Publisher: Malden, MA : Blackwell Pub., 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization of the key strategic management concepts and frameworks described in the textbook. They deal with prominent companies facing the challenge of competitive international markets."--Jacket.
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert M Grant
ISBN: 1405124083 9781405124089
OCLC Number: 55589019
Notes: Revised edition of: Cases in contemporary strategy analysis. 2003.
Written to accompany the 5th ed. of Contemporary strategy analysis, published in 2005.
Description: xii, 378 pages : illustrations ; 25 cm
Contents: 1. Madonna / Robert M. Grant --
2. Laura Ashley Holdings plc : the battle for survival / Robert M. Grant --
3. The US airline industry in 2004 / Robert M. Grant --
4. Ford and the world automobile industry / Robert M. Grant --
5. Wal-Mart, Stores, Inc., March 2004 / Robert M. Grant --
6. Eastman Kodak : meeting the digital challenge / Robert M. Grant --
7. Organizational restructuring within the Royal Dutch/Shell Group / Robert M. Grant --
8. Harley-Davidson, Inc., February 2004 / Robert M. Grant --
9. Online broking strategies : surviving the downturn at Merrill Lynch, Charles Schwab, and E[superscript *]trade / Anjali Bakhru and Ann Brown --
10. EMI and the CT scanner [A] and [B] / Christopher A. Bartlett --
11. Rivalry in video games / Robert M. Grant --
12. Eni SpA : building an international energy major / Robert M. Grant and Michael Ritter --
13. Birds Eye and the UK frozen food industry / Robert M. Grant --
14. Euro Disney : from dream to nightmare, 1987-94 / Robert M. Grant --
15. Richard Branson and the Virgin Group of Companies in 2004 / Robert M. Grant --
16. General Electric : life after Jack / Robert M. Grant --
17. AES Corporation : rewriting the rules of management / Robert M. Grant.
Responsibility: Robert M. Grant.
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Abstract:

The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis (Blackwell 5e). The cases ae designed to illuminate and utilize the key  Read more...

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