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Catalog design : the art of creating desire

Author: Dianna Edwards; Robert Valentine
Publisher: Gloucester, Mass. : Rockport Publishers, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This is a behind-the-scenes look at the best and most innovative design work in the catalog industry. The catalogs featured are from a variety of design firms and range from retail and direct-to-consumer to product catalogs and business-to-business. The text and visuals demonstrate the unique design process, the development of each project according to the client's vision, and the effectiveness of the printed  Read more...
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Additional Physical Format: Online version:
Edwards, Dianna.
Catalog design.
Gloucester, Mass. : Rockport Publishers, ©2001
(OCoLC)636749388
Document Type: Book
All Authors / Contributors: Dianna Edwards; Robert Valentine
ISBN: 1564967514 9781564967510 1564969703 9781564969705
OCLC Number: 46700120
Description: 160 pages : color illustrations ; 29 cm
Contents: Introduction --
Desire: --
The Valentine Group --
Design M/W --
Relevance: --
Martha Stewart Omnimedia --
Banana Republic In-House --
Skeen and Co. --
Trust: --
Jager Di Paola Kemp Design --
VSA Partners --
Resonance --
Neiman Marcus In-House --
Shahid and Co. --
Connection --
Directory --
Colophon.
Other Titles: Art of creating desire
Responsibility: written by Dianna Edwards ; designed by Robert Valentine.

Abstract:

"This is a behind-the-scenes look at the best and most innovative design work in the catalog industry. The catalogs featured are from a variety of design firms and range from retail and direct-to-consumer to product catalogs and business-to-business. The text and visuals demonstrate the unique design process, the development of each project according to the client's vision, and the effectiveness of the printed catalog. Each catalog is presented based on its success with the consumer as well as its high standard of graphic innovation and creativity. Illustrated is what makes the design work in relation to the content, as well as information about the design process behind the creation of the graphics used."--Jacket.

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Linked Data


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