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Cause-marketing for nonprofits : partner for purpose, passion, and profits

Author: Jocelyne Daw
Publisher: Hoboken, N.J. : Wiley, ©2006.
Series: AFP fund development series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book is about a growing model for business and nonprofit involvement - an innovative way of working together for mutual benefit: partnering for purpose, passion, and profits." "Cause marketing - a new discipline in the corporate citizenship field, a new mission-based fundraising and marketing tool for nonprofits - is a corporate/nonprofit partnership that aligns the power of a company's brand, marketing, and  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jocelyne Daw
ISBN: 9780471717508 0471717509
OCLC Number: 62615818
Notes: "This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector"--Acknowledgements.
Description: xxxiv, 278 pages : illustrations ; 26 cm.
Contents: Ch. 1. The new corporate-nonprofit engagement --
ch. 2. Integrating value and values --
ch. 3. Evolution of cause marketing --
ch. 4. Cause-marketing products --
ch. 5. Cause-marketing issue promotions --
ch. 6. Cause-marketing programs --
ch. 7. Creating a cause-marketing orientation : cause preparedness --
ch. 8. Building the cause-marketing program : collaboration, combining assets, creating values --
ch. 9. Implementing the cause-marketing program : execution and corporate and community outcomes --
ch. 10. National organizations : American Heart Association and First Book --
ch. 11. Local organizations : food bank (New York City) and Canadian Cancer Society (Vancouver Island region, British Columbia and Yukon district) --
ch. 12. Cause-marketing principles and cautions : seven golden rules, seven deadly sins.
Series Title: AFP fund development series.
Responsibility: [Jocelyne] Daw.
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Abstract:

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their  Read more...

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"Jocelyn Daw has done a meaningful service to nonprofit cause marketers with her book Cause Marketing for Nonprofits. She brings real-world experience, workable suggestions and a sharp pencil to a Read more...

 
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