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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/192082676 Title: CB 2008-2009 Author: Barry J Babin; Eric G Harris Publisher: Mason, OH : Cengage Learning South-Western, 2009. ISBN/ISSN: 9780324379747 0324379749 9780324590111 0324590113 9780324588835 0324588836 9780324590128 0324590121 OCLC:192082676

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CB 2008-2009

Author:	Barry J Babin; Eric G Harris
Publisher:	Mason, OH : Cengage Learning South-Western, 2009.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Barry J Babin; Eric G Harris Find more information about:
ISBN:	9780324379747 0324379749 9780324590111 0324590113 9780324588835 0324588836 9780324590128 0324590121
OCLC Number:	192082676
Description:	xii, 340 p. : il. ; 28 cm.
Contents:	Part I: INTRODUCTION. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: INTERNAL INFLUENCES (INTRAPERSONAL). 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, & Cognitive Learning. 5. Motivation and Emotions--Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES (INTERPERSONAL). 8. Culture and Consumers: How Consumers Shape Society. 9. Group Influence. Part IV: CONSUMPTION PROCESSES. 10. Consumers in Situations. 11. Decision Making I: Need Recognition & Search. 12. Decision Making II: Alternative Evaluation & Choice. Part V: POST-CONSUMPTION PROCESSES. 13. Consumption to Satisfaction. 14. Consumer Relationships. 15. Consumer Misbehavior. 16. Marketing Ethics, Misbehavior, and Value.
Responsibility:	Barry J. Babin, Eric G. Harris.

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"his new concept for CB is a breath of fresh air. I'm happy about the annual editions because I realize that students would like updated content and immediacy of information." - Instructor with Ithaca College Read more...

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