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CB 2008-2009

Author: Barry J Babin; Eric G Harris
Publisher: Mason, OH : Cengage Learning South-Western, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Barry J Babin; Eric G Harris
ISBN: 9780324379747 0324379749 9780324590111 0324590113 9780324588835 0324588836 9780324590128 0324590121
OCLC Number: 192082676
Description: xii, 340 pages : il. ; 28 cm
Contents: Part I: INTRODUCTION. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: INTERNAL INFLUENCES (INTRAPERSONAL). 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, & Cognitive Learning. 5. Motivation and Emotions--Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES (INTERPERSONAL). 8. Culture and Consumers: How Consumers Shape Society. 9. Group Influence. Part IV: CONSUMPTION PROCESSES. 10. Consumers in Situations. 11. Decision Making I: Need Recognition & Search. 12. Decision Making II: Alternative Evaluation & Choice. Part V: POST-CONSUMPTION PROCESSES. 13. Consumption to Satisfaction. 14. Consumer Relationships. 15. Consumer Misbehavior. 16. Marketing Ethics, Misbehavior, and Value.
Responsibility: Barry J. Babin, Eric G. Harris.

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"his new concept for CB is a breath of fresh air. I'm happy about the annual editions because I realize that students would like updated content and immediacy of information." - Instructor with Read more...

 
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