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| ドキュメントの種類: | 図書 |
|---|---|
| すべての著者/寄与者: |
Barry J Babin; Eric G Harris |
| ISBN: | 9780324379747 0324379749 9780324590111 0324590113 9780324588835 0324588836 9780324590128 0324590121 |
| OCLC No.: | 192082676 |
| 形態 | xii, 340 p. : il. ; 28 cm. |
| コンテンツ: | Part I: INTRODUCTION. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: INTERNAL INFLUENCES (INTRAPERSONAL). 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, & Cognitive Learning. 5. Motivation and Emotions--Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES (INTERPERSONAL). 8. Culture and Consumers: How Consumers Shape Society. 9. Group Influence. Part IV: CONSUMPTION PROCESSES. 10. Consumers in Situations. 11. Decision Making I: Need Recognition & Search. 12. Decision Making II: Alternative Evaluation & Choice. Part V: POST-CONSUMPTION PROCESSES. 13. Consumption to Satisfaction. 14. Consumer Relationships. 15. Consumer Misbehavior. 16. Marketing Ethics, Misbehavior, and Value. |
| 責任者: | Barry J. Babin, Eric G. Harris. |
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"his new concept for CB is a breath of fresh air. I'm happy about the annual editions because I realize that students would like updated content and immediacy of information." - Instructor with Ithaca College 続きを読む
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タグを追加 : "CB 2008-2009".
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