pular para conteúdo
CB 2008-2009 Ver prévia deste item
FecharVer prévia deste item
Checando...

CB 2008-2009

Autor: Barry J Babin; Eric G Harris
Editora: Mason, OH : Cengage Learning South-Western, 2009.
Edição/Formato   Print book : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Classificação:

(ainda não classificado) 0 com críticas - Seja o primeiro.

Assuntos
Mais como este

 

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Barry J Babin; Eric G Harris
ISBN: 9780324379747 0324379749 9780324590111 0324590113 9780324588835 0324588836 9780324590128 0324590121
Número OCLC: 192082676
Descrição: xii, 340 pages : il. ; 28 cm
Conteúdos: Part I: INTRODUCTION. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: INTERNAL INFLUENCES (INTRAPERSONAL). 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, & Cognitive Learning. 5. Motivation and Emotions--Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES (INTERPERSONAL). 8. Culture and Consumers: How Consumers Shape Society. 9. Group Influence. Part IV: CONSUMPTION PROCESSES. 10. Consumers in Situations. 11. Decision Making I: Need Recognition & Search. 12. Decision Making II: Alternative Evaluation & Choice. Part V: POST-CONSUMPTION PROCESSES. 13. Consumption to Satisfaction. 14. Consumer Relationships. 15. Consumer Misbehavior. 16. Marketing Ethics, Misbehavior, and Value.
Responsabilidade: Barry J. Babin, Eric G. Harris.

Críticas

Críticas editoriais

Nielsen BookData

"his new concept for CB is a breath of fresh air. I'm happy about the annual editions because I realize that students would like updated content and immediacy of information." - Instructor with Ler mais...

 
Críticas contribuídas por usuários
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Seja o primeiro.

Ítens Similares

Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


Primary Entity

<http://www.worldcat.org/oclc/192082676> # CB 2008-2009
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "192082676" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/321919047#Place/mason_oh> ; # Mason, OH
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ohu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/321919047#Topic/comportamiento_del_consumidor> ; # Comportamiento del consumidor
    schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/86261635> ; # Eric G. Harris
    schema:creator <http://viaf.org/viaf/165318266> ; # Barry J. Babin
    schema:datePublished "2009" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/321919047> ;
    schema:inLanguage "en" ;
    schema:name "CB 2008-2009"@en ;
    schema:productID "192082676" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/192082676#PublicationEvent/mason_oh_cengage_learning_south_western_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/321919047#Agent/cengage_learning_south_western> ; # Cengage Learning South-Western
    schema:workExample <http://worldcat.org/isbn/9780324588835> ;
    schema:workExample <http://worldcat.org/isbn/9780324590111> ;
    schema:workExample <http://worldcat.org/isbn/9780324590128> ;
    schema:workExample <http://worldcat.org/isbn/9780324379747> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/192082676> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/321919047#Agent/cengage_learning_south_western> # Cengage Learning South-Western
    a bgn:Agent ;
    schema:name "Cengage Learning South-Western" ;
    .

<http://experiment.worldcat.org/entity/work/data/321919047#Topic/comportamiento_del_consumidor> # Comportamiento del consumidor
    a schema:Intangible ;
    schema:name "Comportamiento del consumidor"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
    schema:name "Consumer behavior"@en ;
    .

<http://viaf.org/viaf/165318266> # Barry J. Babin
    a schema:Person ;
    schema:familyName "Babin" ;
    schema:givenName "Barry J." ;
    schema:name "Barry J. Babin" ;
    .

<http://viaf.org/viaf/86261635> # Eric G. Harris
    a schema:Person ;
    schema:familyName "Harris" ;
    schema:givenName "Eric G." ;
    schema:name "Eric G. Harris" ;
    .

<http://worldcat.org/isbn/9780324379747>
    a schema:ProductModel ;
    schema:isbn "0324379749" ;
    schema:isbn "9780324379747" ;
    .

<http://worldcat.org/isbn/9780324588835>
    a schema:ProductModel ;
    schema:isbn "0324588836" ;
    schema:isbn "9780324588835" ;
    .

<http://worldcat.org/isbn/9780324590111>
    a schema:ProductModel ;
    schema:isbn "0324590113" ;
    schema:isbn "9780324590111" ;
    .

<http://worldcat.org/isbn/9780324590128>
    a schema:ProductModel ;
    schema:isbn "0324590121" ;
    schema:isbn "9780324590128" ;
    .


Content-negotiable representations

Close Window

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.