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CB what's inside : a student-tested, faculty-approved approach to learning consumer behavior

Author: Barry J Babin; Eric G Harris
Publisher: Mason, OH : South-Western Cengage Learning, ©2009.
Edition/Format:   Print book : English : Student edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Barry J Babin; Eric G Harris
ISBN: 0324590113 9780324590111
OCLC Number: 711040329
Notes: Cover title.
Includes endnotes and index.
Title on copyright page: CB, 2008-2009.
Description: xii, 340 pages : color illustrations ; 27 cm
Other Titles: Consumer behavior what's inside
Responsibility: [Barry J. Babin, Eric G. Harris].

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