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CB7

Author: Barry J Babin; Eric G Harris
Publisher: Boston, MA : Cengage Learning, [2016]
Edition/Format:   Print book : English : Student edition 7, 7th editionView all editions and formats
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Created by the continuous feedback of a "student-tested, faculty-approved" process, this title delivers a visually appealing, succinct print component, tear-out review cards for students and  Read more...

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Genre/Form: Textbooks
Document Type: Book
All Authors / Contributors: Barry J Babin; Eric G Harris
ISBN: 9781305403222 1305403223
OCLC Number: 915117196
Notes: Cover title.
Includes Internet access.
Description: x, 390 pages, 32 unnumbered pages : color illustrations ; 28 cm
Contents: 1. What is CB and Why Should I Care?2. Value and Consumer Behavior Value.3. Consumer Learning Starts Here: Perception.4. Comprehension, Memory and Cognitive Learning.5. Motivation and Emotion: Driving Consumer Behavior.6. Personality, Lifestyles and the Self-Concept.7. Attitudes and Attitude Change.8. Group and Interpersonal Influence.9. Consumer Culture.10. Microcultures.11. Consumer in Situations.12. Decision Making I: Need Recognition and Search.13. Decision Making II: Alternative Evaluation and Choice.14. Consumption to Satisfaction.15. Consumer Relationships.16. Consumer and Marketing Misbehavior.
Other Titles: Consumer behavior 7
CB
Responsibility: Barry J. Babin, Louisiana Tech University, Eric G. Harris, Pittsburg State University.

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"Well written, good examples, students will buy it as it is priced reasonably. I cover every chapter." "I find the applied examples, videos and support materials very useful. CB covers the key Read more...

 
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