skip to content
CB7 Preview this item
ClosePreview this item


Author: Barry J Babin; Eric G Harris
Publisher: Boston, MA : Cengage Learning, [2016]
Edition/Format:   Print book : English : Student edition 7, 7th editionView all editions and formats

Created by the continuous feedback of a "student-tested, faculty-approved" process, this title delivers a visually appealing, succinct print component, tear-out review cards for students and  Read more...


(not yet rated) 0 with reviews - Be the first.

More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Genre/Form: Textbooks
Document Type: Book
All Authors / Contributors: Barry J Babin; Eric G Harris
ISBN: 9781305403222 1305403223
OCLC Number: 915117196
Notes: Cover title.
Includes Internet access.
Description: x, 390 pages, 32 unnumbered pages : color illustrations ; 28 cm
Contents: 1. What is CB and Why Should I Care?2. Value and Consumer Behavior Value.3. Consumer Learning Starts Here: Perception.4. Comprehension, Memory and Cognitive Learning.5. Motivation and Emotion: Driving Consumer Behavior.6. Personality, Lifestyles and the Self-Concept.7. Attitudes and Attitude Change.8. Group and Interpersonal Influence.9. Consumer Culture.10. Microcultures.11. Consumer in Situations.12. Decision Making I: Need Recognition and Search.13. Decision Making II: Alternative Evaluation and Choice.14. Consumption to Satisfaction.15. Consumer Relationships.16. Consumer and Marketing Misbehavior.
Other Titles: Consumer behavior 7
Responsibility: Barry J. Babin, Louisiana Tech University, Eric G. Harris, Pittsburg State University.


Editorial reviews

Publisher Synopsis

"Well written, good examples, students will buy it as it is priced reasonably. I cover every chapter." "I find the applied examples, videos and support materials very useful. CB covers the key Read more...

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.

Similar Items

Related Subjects:(3)

User lists with this item (2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data

Primary Entity

<> # CB7
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "915117196" ;
   library:placeOfPublication <> ;
   schema:about <> ; # Consommateurs--Comportement
   schema:about <> ;
   schema:about <> ; # Consumer behavior
   schema:alternateName "CB" ;
   schema:alternateName "Consumer behavior 7" ;
   schema:author <> ; # Barry J. Babin
   schema:author <> ; # Eric G. Harris
   schema:bookEdition "Student edition 7, 7th edition." ;
   schema:bookFormat bgn:PrintBook ;
   schema:datePublished "2016" ;
   schema:exampleOfWork <> ;
   schema:genre "Textbooks"@en ;
   schema:inLanguage "en" ;
   schema:name "CB7"@en ;
   schema:productID "915117196" ;
   schema:workExample <> ;
   wdrs:describedby <> ;

Related Entities

<> # Barry J. Babin
    a schema:Person ;
   schema:familyName "Babin" ;
   schema:givenName "Barry J." ;
   schema:name "Barry J. Babin" ;

<> # Eric G. Harris
    a schema:Person ;
   schema:familyName "Harris" ;
   schema:givenName "Eric G." ;
   schema:name "Eric G. Harris" ;

<> # Consommateurs--Comportement
    a schema:Intangible ;
   schema:name "Consommateurs--Comportement"@en ;

    a schema:ProductModel ;
   schema:isbn "1305403223" ;
   schema:isbn "9781305403222" ;

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.