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Celebrity, inc. : how famous people make money

Author: Jo Piazza
Publisher: New York : Open Road Integrated Media, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
By holding up a mirror to the world of celebrity Jo gives us a intimate backdrop against which to assess the 24/7/365 images of the "lifestyles of the rich and famous" we are exposed to in modern digital life. If you enjoy reading about entertainment, business, entrepreneurship, and/or personal finance - you'll love CELEBRITY, INC. It's got all that - and more - in there.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Piazza, Jo.
Celebrity, inc.
New York : Open Road Integrated Media, 2011
(OCoLC)764433981
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jo Piazza
ISBN: 9781453205518 1453205519 9781453255605 1453255605
OCLC Number: 793001136
Description: 1 online resource : illustrations
Contents: Cover; Title Page; Dedication; Contents; Foreword by Bonnie Fuller; Introduction; 1. #babies Shiloh Jolie-Pitt: The Magazine Market and the Bull Run for Celebrity Baby Pictures; 2. #realityTV Spencer Pratt: When Fame-Whoring Became a Business; 3. #diets Valerie Bertinelli: Turning Pounds into Dollars; 4. #littlegoldmen Oscar: What''s an Academy Award Worth?; 5. #scandals Kim Kardashian Versus Paris Hilton: Innovation in the Celebutante Market; 6. #perfume Tim Mcgraw: Using Fragrance to Maximize Customer Lifetime Value (CLV); 7. #feuds 50 Cent: The Evolution of the Hip-Hop Beef. 8. #tweets Ashton Kutcher: The Evolution of the Digital Celebrity9. #singingsolo Taylor Hicks: Building a Career After American Idol; 10. #bleedinghearts David Arquette and Celebrity-Charity Synergy: Fame Will Feed The Poor; 11. #consistency Lindsay Lohan and Charlie Sheen: The Importance of Brand Consistency; 12. #beingdead Michael Jackson and Elvis Presley: The Afterlife of Fame; Acknowledgments; Copyright.
Responsibility: Jo Piazza.

Abstract:

By holding up a mirror to the world of celebrity Jo gives us a intimate backdrop against which to assess the 24/7/365 images of the "lifestyles of the rich and famous" we are exposed to in modern  Read more...

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