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A century of advertising education

Author: Billy I Ross; Jef I Richards; Alan D Fletcher; Joseph R Pisani
Publisher: [United States] : American Academy of Advertising, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In depth look at the diversity of forces, people, and programs responsible for the development and success of advertising education.
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Document Type: Book
All Authors / Contributors: Billy I Ross; Jef I Richards; Alan D Fletcher; Joseph R Pisani
ISBN: 9780931030369 0931030366
OCLC Number: 309370518
Description: xi, 348 pages : illustrations ; 24 cm
Contents: In the beginning ... --
After 1910 --
Notable advertising educators --
Women faculty in advertising programs --
Early ad education support organizations --
Organizations still contributing to advertising education --
Select university advertising programs --
Personal experiences of veteran advertising educators --
Perceptions of advertising education programs --
Outstanding alumni --
Student opinion study --
Courses, programs, students, graduates & faculty --
Miscellany --
Educating copywriters and art directors --
Online & other types of advertising education --
Ad education pros & cons --
Around the world --
Looking back.
Responsibility: Billy I. Ross, Jef I. Richards ; copy editors, Alan D. Fletcher, Joseph Pisani.

Abstract:

In depth look at the diversity of forces, people, and programs responsible for the development and success of advertising education.

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