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CEO exchange. / Season two

Author: Jeff Greenfield; WTTW National Productions.; PBS Home Video.; Society for Human Resource Management (U.S.)
Publisher: Chicago, IL : WTTW, Inc. ; Alexandria, VA : Dist. by PBS Home Video, and re-issued by SHRM, 2007.
Edition/Format:   DVD video : English
Database:WorldCat
Summary:
Each program features two prominent CEOs in candid conversation with each other and veteran broadcast journalist Jeff Greenfield. Each show also reveals the personal side of business as the CEOs discuss some of the intangible values that drive their business strategies and successes.
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Genre/Form: Television programs
Documentary television programs
Video recordings for the hearing impaired
Documentary
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Jeff Greenfield; WTTW National Productions.; PBS Home Video.; Society for Human Resource Management (U.S.)
OCLC Number: 745079496
Language Note: Closed-captioned.
Notes: Title from container.
Originally broadcast on PBS in April, 2006.
Performer(s): Host, Jeff Greenfield.
Description: 4 videodiscs (ca. 60 min.) : sd., col. ; 4 3/4 in.
Details: DVD, region 1; Dolby Digital.
Contents: DVD 1. Brand new day: putting the pizzazz back into Xerox and Coke / Xerox Corporation and the Coca Cola Company --
Staking a claim to the future: Putting technology in good hands / Intel Corporation and Symantec Corporation --
DVD 2. Bigger bang for the buck: bringing value to middle America / Darden Restaurants, Inc. and VF Corporation --
Capturing the checkered flag: winning customers through savvy sports marketing / NASCAR, Inc. and Sprint Nextel Corp. --
DVD 3. Feeding and fueling the world: healthier alternatives for planet Earth / Archer Daniels Midland and Deere and Company --
From gloss to glossy: taking a good look at looking good! / Hearst Magazines and the Estee Lauder Companies --
This is you life: looking at the big picture / Sony Corporation and Best Buy Co. --
DVD 4. Maverick CEOs: how to attract buzz rather than buzzards! / Eons.com, Girl Scouts of the USA, and Brightcove --
Keeping up with the Jetsons: making lives better through innovation / General Electric Co. and Kraft Foods Inc. --
Betting on the big ideas: how taking risks can reap rewards / Wynn Resorts, Ltd. and Yahoo! Inc.
Other Titles: Business week.
CEO exchange (Television program)
Responsibility: produced by WTTW National Productions in association with Businessweek.

Abstract:

Each program features two prominent CEOs in candid conversation with each other and veteran broadcast journalist Jeff Greenfield. Each show also reveals the personal side of business as the CEOs discuss some of the intangible values that drive their business strategies and successes.

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