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The CEO's strategy handbook : how to create, sustain and accelerate profitable growth

Author: Stuart Cross
Publisher: London : Global Professional Publishing, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
There are many books on strategy, but very few focus on helpingthe CEO fulfil their role in leading strategy in their organisation. The CEO's Strategy Handbook will give CEOs and senior executivesprovocative insights and pragmatic advice to setting strategy, leadingthe strategy process, and turning winning strategies into great results. The term 'strategy' has, with the help of consultants andacademics, developed a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Stuart, Cross.
CEO's Strategy Handbook : How to Create, sustain and Accelerate Profitable Growth.
London : Global Professional Publishing Ltd, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stuart Cross
ISBN: 9781908287342 1908287349
OCLC Number: 893732305
Notes: Includes index.
Description: 1 online resource (304 pages)
Contents: Cover; Half Title; Title; Copyright Page; Contents; 1 Strategy and the CEO: Remember, You're On The Bridge, Not In The Engine Room; 2 Strategy's Seven Fatal Flaws: Why Strategy Gets A Bad Name And What To Do About It; 3 Creating A Strategy With Cut-Through: From Empty Clichés To A Clear Direction; 4 Where on Earth Are You Heading?: A Little Analysis Can Go A Long Way; A Lot Of Analysis Can Quickly Get You Lost!; 5 Nothing Fails Like Success: Why You Must Always Be Focused On Driving Growth; 6 Bringing Your High-Level Strategy Down to Earth: Preparing For Ground-Level Success. 7 The Last 98% of Success: Like The French Revolution, It's All About Execution8 Are You Pulling Together or Pulling Apart?: Which Came First, The Chicken Or The Strategy?; 9 Accelerating Growth Through Alliances and Acquisitions: As the U2 song goes, "Sometimes You Can't Make It On Your Own"; 10 A Strategy is Not Just For Christmas: Turning Strategy Into A Way Of Life; Index.
Responsibility: Stuart Cross.

Abstract:

There are many books on strategy, but very few focus on helpingthe CEO fulfil their role in leading strategy in their organisation. The CEO's Strategy Handbook will give CEOs and senior executivesprovocative insights and pragmatic advice to setting strategy, leadingthe strategy process, and turning winning strategies into great results. The term 'strategy' has, with the help of consultants andacademics, developed a mystique that makes it sound difficult, complicated and only for people with an IQ greater than 150. Thisbook aims to smash through this misconception, and show CEOsthat strategy is a.

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