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Champion of the Lark : Harold Churchill and the presidency of Studebaker-Packard, 1956-1961

Author: Robert Raymond Ebert
Publisher: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2013] ©2013
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact  Read more...
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Genre/Form: Biography
Named Person: Harold E Churchill; Harold Churchill
Material Type: Biography
Document Type: Book
All Authors / Contributors: Robert Raymond Ebert
ISBN: 0786474203 9780786474202
OCLC Number: 810122551
Description: vii, 188 pages : illustrations ; 26 cm
Responsibility: Robert R. Ebert.

Abstract:

A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure.

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"Robert Ebert is definitely the person to pen this very readable history of a difficult time in Studebaker's history. Having access to the corporate board minutes, oral histories, internal documents, Read more...

 
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