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Change by design : how design thinking can transform organizations and inspire innovation

Author: Tim Brown, (Writer on industrial design)
Publisher: New York, NY : HarperCollins Publishers, 2009.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

Design thinking is not just applicable to soâ called creative industries or people who work in the design field. this is a book for creative leaders seeking to infuse design thinking into every  Read more...

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Document Type: Book
All Authors / Contributors: Tim Brown, (Writer on industrial design)
ISBN: 9780061766084 0061766089
OCLC Number: 461362509
Notes: Includes index.
Description: 27 pages ; 23 cm
Contents: Getting under your skin, or how design thinking is about more than style --
Converting need into demand, or putting people first --
A mental matrix, or-"these people have no process!" --
Building to think-the power of prototyping --
Returning to the surface-the design of experiences --
Spreading the message-the importance of storytelling --
Design thinking meets the corporation --
The new social contract, or we're all in this together --
Design activism, or inspiring solutions with global potential --
Designing tomorrow-today.
Responsibility: Tim Brown.

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"Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as Read more...

 
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