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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Tim Brown |
| ISBN: | 9780061766084 0061766089 |
| OCLC Number: | 457113800 |
| Notes: | Includes index. |
| Description: | viii, 264 p. ; 24 cm. |
| Contents: | Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today. |
| Responsibility: | Tim Brown ; with Barry Katz. |
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"Brown makes a potent case for employing this creative collaboration in a variety of settings."--Miami Herald
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