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Change of heart : what psychology can teach us about creating social change

Author: Nick Cooney
Publisher: New York : Lantern Books, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Nick Cooney
ISBN: 9781590562338 159056233X
OCLC Number: 1057746343
Description: 220 p. ; 23 cm.
Contents: Looking inward --
The uphill battle --
Where beliefs are born --
Tools of influence, part I: simple tools --
Tools of influence, part II: power tools --
Tools of influence, part III: tools of persuasion --
Tools of influence, part IV: handle with care --
Spreading social change --
Social marketing --
Frontiers of influence.
Responsibility: Nick Cooney.

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