|All Authors / Contributors:
Kirsten Holmes Affiliation: Research Fellow, School of Management, Curtin University, GPO Box U1987, Perth, Western Australia, 6845, email: K.Holmes@cbs.curtin.edu.au; Council for Australian University Tourism and Hospitality Education
|Publication:||In: Richardson, Scott (Editor); Fredline, Liz (Editor); Patiar, Anoop (Editor); Ternel, Megan (Editor). CAUTHE 2008: Tourism and Hospitality Research, Training and Practice; "Where the 'Bloody Hell' Are We?". Gold Coast, Qld.: Griffith University, 2008: -.|
Visitor attractions rely heavily on volunteers in delivering the visitor experience, Both external factors such as time pressure and internal factors, including changing values, mean that the propensity of individuals to volunteer is changing. Even the traditional source of museum volunteers, retired professionals, are becoming less likely to offer their services. This paper examines the problems 4 National Trust properties in the UK experience in recruiting volunteers and presents findings from focus groups with voluntary leisure societies to investigate barriers to volunteering. The findings highlight how the needs of potential volunteers are diverging from those of heritage attractions. Visitor attractions need to reconceptualise the role of volunteers within their operations and redesign the volunteer experience in order to successfully deliver their visitor experience.