RT Journal DB /z-wcorg/ DS http://worldcat.org ID 4808813734 LA English T1 Changing Attitudes towards Volunteering and the Implications for Tourist Attractions A1 Holmes, Kirsten, Council for Australian University Tourism and Hospitality Education, YR 2008 SN 9781921291333 1921291338 AB Visitor attractions rely heavily on volunteers in delivering the visitor experience, Both external factors such as time pressure and internal factors, including changing values, mean that the propensity of individuals to volunteer is changing. Even the traditional source of museum volunteers, retired professionals, are becoming less likely to offer their services. This paper examines the problems 4 National Trust properties in the UK experience in recruiting volunteers and presents findings from focus groups with voluntary leisure societies to investigate barriers to volunteering. The findings highlight how the needs of potential volunteers are diverging from those of heritage attractions. Visitor attractions need to reconceptualise the role of volunteers within their operations and redesign the volunteer experience in order to successfully deliver their visitor experience.