skip to content
Changing the channel : 12 easy ways to make millions for your business Preview this item
ClosePreview this item
Checking...

Changing the channel : 12 easy ways to make millions for your business

Author: Michael Masterson; MaryEllen Tribby
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2009.
Series: Agora Series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Masterson, Michael.
Changing the channel.
Hoboken, N.J. : John Wiley & Sons, ©2009
(DLC) 2008032171
(OCoLC)226361777
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Masterson; MaryEllen Tribby
ISBN: 9780470425640 0470425644 128193917X 9781281939173 6611939172 9786611939175
OCLC Number: 301810128
Description: 1 online resource (xiv, 285 pages).
Contents: Changing the Channel: 12 Easy Ways to Make Millions for Your Business; Contents; Foreword; Acknowledgments; Introduction: Shopping for Homes Shopping for Homes; Chapter 1: Marketing in the Twenty-First Century Marketing in the Twenty-First Century; Chapter 2: "DRM" "DRM" and "MCM"; Chapter 3: Direct-Response Online Marketing Direct-Response Online Marketing; Chapter 4: Social Media; Chapter 5: Search Engine Marketing Search Engine Marketing; Chapter 6: Teleconferences; Chapter 7: Direct Mail; Chapter 8: Direct Print; Chapter 9: Direct-Response Television Direct-Response Television.
Series Title: Agora Series.
Responsibility: Michael Masterson, MaryEllen Tribby.
More information:

Abstract:

Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/301810128> # Changing the channel : 12 easy ways to make millions for your business
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "301810128" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/799790861#Place/hoboken_n_j> ; # Hoboken, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/0128-1/{103354E0-3331-4D78-B22B-F7587B59CC92}Img100.jpg'" ;
    schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
    schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
    schema:about <http://id.worldcat.org/fast/1010265> ; # Marketing channels
    schema:about <http://experiment.worldcat.org/entity/work/data/799790861#Topic/business_&_economics_marketing_general> ; # BUSINESS & ECONOMICS--Marketing--General
    schema:about <http://experiment.worldcat.org/entity/work/data/799790861#Topic/business_&_economics_distribution> ; # BUSINESS & ECONOMICS--Distribution
    schema:about <http://dewey.info/class/658.8/e22/> ;
    schema:bookFormat schema:EBook ;
    schema:contributor <http://viaf.org/viaf/33931495> ; # MaryEllen Tribby
    schema:copyrightYear "2009" ;
    schema:creator <http://viaf.org/viaf/250240114> ; # Michael Masterson
    schema:datePublished "2009" ;
    schema:description "An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel mar."@en ;
    schema:description "Changing the Channel: 12 Easy Ways to Make Millions for Your Business; Contents; Foreword; Acknowledgments; Introduction: Shopping for Homes Shopping for Homes; Chapter 1: Marketing in the Twenty-First Century Marketing in the Twenty-First Century; Chapter 2: "DRM" "DRM" and "MCM"; Chapter 3: Direct-Response Online Marketing Direct-Response Online Marketing; Chapter 4: Social Media; Chapter 5: Search Engine Marketing Search Engine Marketing; Chapter 6: Teleconferences; Chapter 7: Direct Mail; Chapter 8: Direct Print; Chapter 9: Direct-Response Television Direct-Response Television."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/799790861> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/799790861#Series/agora_series> ; # Agora Series.
    schema:isSimilarTo <http://www.worldcat.org/oclc/226361777> ;
    schema:name "Changing the channel : 12 easy ways to make millions for your business"@en ;
    schema:productID "301810128" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/301810128#PublicationEvent/hoboken_n_j_john_wiley_&_sons_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/799790861#Agent/john_wiley_&_sons> ; # John Wiley & Sons
    schema:url <http://ebookcentral.proquest.com/lib/ucm/detail.action?docID=380549> ;
    schema:url <https://samples.overdrive.com/?crid=103354E0-3331-4D78-B22B-F7587B59CC92&.epub-sample.overdrive.com> ;
    schema:url <http://excerpts.cdn.overdrive.com/FormatType-410/0128-1/103/354/E0/ChangingtheChannel12EasyWaystoMakeMil9780470456897.epub> ;
    schema:url <http://site.ebrary.com/id/10346109> ;
    schema:url <http://www.123library.org/book_details/?id=8432> ;
    schema:url <http://www.myilibrary.com?id=193917> ;
    schema:url <http://0-search.ebscohost.com.librarycatalog.vts.edu/login.aspx?direct=true&scope=site&db=nlebk&AN=258606> ;
    schema:url <https://www.overdrive.com/search?q=103354E0-3331-4D78-B22B-F7587B59CC92> ;
    schema:url "http://images.contentreserve.com/ImageType-100/0128-1/{103354E0-3331-4D78-B22B-F7587B59CC92}Img100.jpg" ;
    schema:url <http://www.books24x7.com/marc.asp?bookid=29695> ;
    schema:url <http://www.myilibrary.com?id=193917&ref=toc> ;
    schema:url <http://catdir.loc.gov/catdir/toc/ecip0824/2008032171.html> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=258606> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=380549> ;
    schema:workExample <http://worldcat.org/isbn/9781281939173> ;
    schema:workExample <http://worldcat.org/isbn/9780470425640> ;
    schema:workExample <http://worldcat.org/isbn/9786611939175> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/301810128> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/799790861#Agent/john_wiley_&_sons> # John Wiley & Sons
    a bgn:Agent ;
    schema:name "John Wiley & Sons" ;
    .

<http://experiment.worldcat.org/entity/work/data/799790861#Place/hoboken_n_j> # Hoboken, N.J.
    a schema:Place ;
    schema:name "Hoboken, N.J." ;
    .

<http://experiment.worldcat.org/entity/work/data/799790861#Series/agora_series> # Agora Series.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/301810128> ; # Changing the channel : 12 easy ways to make millions for your business
    schema:name "Agora Series." ;
    schema:name "Agora Series" ;
    .

<http://experiment.worldcat.org/entity/work/data/799790861#Topic/business_&_economics_distribution> # BUSINESS & ECONOMICS--Distribution
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Distribution"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/799790861#Topic/business_&_economics_marketing_general> # BUSINESS & ECONOMICS--Marketing--General
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Marketing--General"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010265> # Marketing channels
    a schema:Intangible ;
    schema:name "Marketing channels"@en ;
    .

<http://viaf.org/viaf/250240114> # Michael Masterson
    a schema:Person ;
    schema:familyName "Masterson" ;
    schema:givenName "Michael" ;
    schema:name "Michael Masterson" ;
    .

<http://viaf.org/viaf/33931495> # MaryEllen Tribby
    a schema:Person ;
    schema:familyName "Tribby" ;
    schema:givenName "MaryEllen" ;
    schema:name "MaryEllen Tribby" ;
    .

<http://worldcat.org/isbn/9780470425640>
    a schema:ProductModel ;
    schema:isbn "0470425644" ;
    schema:isbn "9780470425640" ;
    .

<http://worldcat.org/isbn/9781281939173>
    a schema:ProductModel ;
    schema:isbn "128193917X" ;
    schema:isbn "9781281939173" ;
    .

<http://worldcat.org/isbn/9786611939175>
    a schema:ProductModel ;
    schema:isbn "6611939172" ;
    schema:isbn "9786611939175" ;
    .

<http://www.worldcat.org/oclc/226361777>
    a schema:CreativeWork ;
    rdfs:label "Changing the channel." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/301810128> ; # Changing the channel : 12 easy ways to make millions for your business
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.