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Changing the game : how video games are transforming the future of business

Author: David Edery; Ethan Mollick
Publisher: Upper Saddle River, N.J. : FT Press, ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Edery; Ethan Mollick
ISBN: 9780137151721 0137151721
OCLC Number: 297575563
Description: 1 online resource (xv, 218 pages) : illustrations
Contents: pt. I: Introduction. An introduction to games, and why they matter --
pt. II: Games and customers. Advertising "in" and "around" games ; Advergames ; Adverworlds, Second life, and blurred reality --
pt. III: Games and employees ; Better employees through gaming ; Three skills for an interconnected world ; Games and recruiting --
pt. IV: Games and the future of business. Games for work, games at work ; User innovation communities ; Why gamers are better than computers, scientists, and governments.
Responsibility: David Edery and Ethan Mollick.

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