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Channel management

Author: Patrick Forsyth
Publisher: Oxford : Capstone Pub., 2002.
Series: ExpressExec, 04.07.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark  Read more...

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Document Type: Book
All Authors / Contributors: Patrick Forsyth
ISBN: 1841121959 9781841121956
OCLC Number: 49723702
Description: 114 pages : illustrations ; 17 cm.
Contents: Introduction to Express Exec Introduction What Is Channel Management? The Evolution of Channel Management The E--Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making Channel Management Work Frequently Asked Questions (FAQs) Index
Series Title: ExpressExec, 04.07.
Responsibility: Patrick Forsyth.

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