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Channels of influence : CBC audience research and the Canadian public

Author: Ross Allan Eaman
Publisher: Toronto ; Buffalo : University of Toronto Press, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ross Allan Eaman
ISBN: 080202811X 9780802028112 0802076882 9780802076885
OCLC Number: 29910940
Description: xiv, 264 pages ; 24 cm
Contents: 1. From Public Service to Public Participation: The Role of Audience Research --
2. Public Broadcasting in Name Only: The Origins of Programming Paternalism --
3. Divergent Approaches to Audience Research in the United States and Britain --
4. Early Audience Measurement Services in Canada: Elliott-Haynes, ISL, and BBM --
5. The E-H Ratings and the Missing CBC Audience: Origins of the Bureau of Audience Research --
6. Organization and Development of CBC Research under Morrison, Laird, and Kiefl --
7. The CBC and the Ratings Maze, 1954-1970: The Growth and Decline of Industry Competition --
8. The CBC and the Ratings Maze, 1971-1993: From Personal Diaries to People Meters --
9. Audience Power versus Public Needs: Five Arguments against Ratings --
10. Towards More Meaningful Public Input: From the Schwerin Technique to Image Studies --
11. Beyond the Ratings Mentality? The CBC Network Television Panels --
12. Three Models of Audience Research and the Case of the CBC.
Responsibility: Ross A. Eaman.

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