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Character design today

Author: Ami Miyazaki; Megumi Suzuki
Publisher: Tokyo : PIE Books, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Characters are said to be one of the most effective communication tools for linking consumers to companies. From conveying the features of services to consumers in easy-to-understand ways to differentiating products from their competition: the roles they play too vary greatly. This collection presents some of the most high-profile characters at work in the world today with descriptions of their design concepts,  Read more...
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Document Type: Book
All Authors / Contributors: Ami Miyazaki; Megumi Suzuki
ISBN: 9784894446342 4894446340
OCLC Number: 191900742
Language Note: Text in English and Japanese.
Notes: Includes indexes.
Description: 231 pages : color illustrations ; 31 cm
Responsibility: [editor, Ami Miyazaki ; writer & interviewer, Megumi Suzuki ; translator, Pamela Miki, Mikiko Shirakura, Ivan Vartanian].
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Abstract:

"Characters are said to be one of the most effective communication tools for linking consumers to companies. From conveying the features of services to consumers in easy-to-understand ways to differentiating products from their competition: the roles they play too vary greatly. This collection presents some of the most high-profile characters at work in the world today with descriptions of their design concepts, bios and a selection of the applications on which they appear. Herein we probe the design features of characters that are long-loved AND have impact."--Jacket.

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