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The Chasm companion : a field guide to Crossing the chasm and Inside the tornado

Author: Paul Wiefels
Publisher: Oxford : Capstone, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required  Read more...

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Named Person: Geoffrey A Moore; Geoffrey A Moore
Document Type: Book
All Authors / Contributors: Paul Wiefels
ISBN: 1841124680 9781841124681
OCLC Number: 50717671
Description: 352 pages
Contents: Part 1: How High-Tech Markets Develop. Back to Basics. The Basis for Strategy Decisions. The Early Market. The Chasm. The Bowling Alley. The Tornado. Main Street. Part 2: Developing a Strategy. Finding Your Place on the Technology Adoption Life Cycle. Assessing the Sources and Impact of Discontinuity. Building a Market Development Strategy. Market Development Strategy Research: Market Creation Variables. Market Development Strategy Research: Market Attractiveness Variables. Market Development Strategy Research: Market Penetration Variables. Part 3: Taking the Market Development Strategy to Market. Strategy Validation. Whole Product Management. Marketing Communications Planning. Field Engagement Strategy. Epilogue: Using This Book. Appendix. Worksheets.
Responsibility: Paul Wiefels ; with an introduction by Geoffrey Moore.

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