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The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado

Author: Paul Wiefels; Geoffrey A Moore
Publisher: New York : HarperBusiness, ©2002.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Paul Wiefels; Geoffrey A Moore
ISBN: 0066620554 9780066620558
OCLC Number: 50002247
Description: xxii, 323 p. : ill. ; 23 cm.
Contents: Part 1 How High-Tech Markets Develop 1 --
Part 2 Developing a Strategy 93 --
Part 3 Taking the Market Development Strategy to Market 207.
Responsibility: Paul Wiefels ; with a foreword by Geoffrey A. Moore.
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