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The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado

Author: Paul Wiefels; Geoffrey A Moore
Publisher: New York : HarperBusiness, cop. 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with anew analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts:how high-tech markets develop, creating  Read more...
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Document Type: Book
All Authors / Contributors: Paul Wiefels; Geoffrey A Moore
ISBN: 0066620554 9780066620558
OCLC Number: 441274195
Description: XXII, 323 str. : ilustr. ; 24 cm.
Responsibility: Paul Wiefels ; with a foreword by Geoffrey A. Moore.

Abstract:

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with anew analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts:how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

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