skip to content
The chasm companion Preview this item
ClosePreview this item
Checking...

The chasm companion

Author: Paul Wiefels; Geoffrey A Moore
Publisher: Oxford : Capstone, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value.

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Paul Wiefels; Geoffrey A Moore
ISBN: 1841124680 9781841124681
OCLC Number: 51482371
Notes: "A fieldbook to Crossing the chasm and Inside the tornado"--Cover.
Originally published: New York : HarperCollins Publishers, 2002.
Includes index.
Description: xxii, 323 pages : illustrations ; 21 cm
Contents: Part 1: How High-Tech Markets Develop. Back to Basics. The Basis for Strategy Decisions. The Early Market. The Chasm. The Bowling Alley. The Tornado. Main Street. Part 2: Developing a Strategy. Finding Your Place on the Technology Adoption Life Cycle. Assessing the Sources and Impact of Discontinuity. Building a Market Development Strategy. Market Development Strategy Research: Market Creation Variables. Market Development Strategy Research: Market Attractiveness Variables. Market Development Strategy Research: Market Penetration Variables. Part 3: Taking the Market Development Strategy to Market. Strategy Validation. Whole Product Management. Marketing Communications Planning. Field Engagement Strategy. Epilogue: Using This Book. Appendix. Worksheets.
Responsibility: Paul Wiefels ; with an introduction by Geoffrey A. Moore.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/51482371> # The chasm companion
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "51482371" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/8235471#Place/oxford> ; # Oxford
   rdfs:seeAlso <http://experiment.worldcat.org/entity/work/data/8235471#CreativeWork/crossing_the_chasm> ; # Crossing the chasm.
   rdfs:seeAlso <http://experiment.worldcat.org/entity/work/data/8235471#CreativeWork/inside_the_tornado> ; # Inside the tornado.
   schema:about <http://id.loc.gov/authorities/subjects/sh2009103057> ; # Technological innovations--Marketing
   schema:about <http://id.worldcat.org/fast/956416> ; # High technology--Marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh85119837> ; # Selling--High technology
   schema:about <http://id.worldcat.org/fast/1145036> ; # Technological innovations--Marketing
   schema:about <http://id.worldcat.org/fast/1112015> ; # Selling--High technology
   schema:about <http://dewey.info/class/658.8/e21/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2008121583> ; # High technology--Marketing
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/8235471#Person/moore_geoffrey_a_1946> ; # Geoffrey A. Moore
   schema:creator <http://viaf.org/viaf/23964492> ; # Paul Wiefels
   schema:datePublished "2002" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/8235471> ;
   schema:inLanguage "en" ;
   schema:name "The chasm companion"@en ;
   schema:productID "51482371" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/51482371#PublicationEvent/oxford_capstone_2002> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/8235471#Agent/capstone> ; # Capstone
   schema:workExample <http://worldcat.org/isbn/9781841124681> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA307552> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/51482371> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/8235471#Person/moore_geoffrey_a_1946> # Geoffrey A. Moore
    a schema:Person ;
   schema:birthDate "1946" ;
   schema:familyName "Moore" ;
   schema:givenName "Geoffrey A." ;
   schema:name "Geoffrey A. Moore" ;
    .

<http://id.loc.gov/authorities/subjects/sh2008121583> # High technology--Marketing
    a schema:Intangible ;
   schema:name "High technology--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009103057> # Technological innovations--Marketing
    a schema:Intangible ;
   schema:name "Technological innovations--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85119837> # Selling--High technology
    a schema:Intangible ;
   schema:name "Selling--High technology"@en ;
    .

<http://id.worldcat.org/fast/1112015> # Selling--High technology
    a schema:Intangible ;
   schema:name "Selling--High technology"@en ;
    .

<http://id.worldcat.org/fast/1145036> # Technological innovations--Marketing
    a schema:Intangible ;
   schema:name "Technological innovations--Marketing"@en ;
    .

<http://id.worldcat.org/fast/956416> # High technology--Marketing
    a schema:Intangible ;
   schema:name "High technology--Marketing"@en ;
    .

<http://viaf.org/viaf/23964492> # Paul Wiefels
    a schema:Person ;
   schema:familyName "Wiefels" ;
   schema:givenName "Paul" ;
   schema:name "Paul Wiefels" ;
    .

<http://worldcat.org/isbn/9781841124681>
    a schema:ProductModel ;
   schema:isbn "1841124680" ;
   schema:isbn "9781841124681" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.