Find a copy in the library
Finding libraries that hold this item...
|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
|Language Note:||Translated from the German.|
|Notes:||"First published in Germany in 2004 by Redline Wirtschaft as Billig: Wie die Lust am Discount Wirtschaft und Gesellschaft verändert. [Reprint of the edition] ... published in Great Britain and the United States in 2006 by Kogan Page Limited"--Title page verso.
Subtitle of 2006 edition: The real cost of the global trend for bargains, discounts & consumer choice.
|Description:||vii, 197 pages : illustrations ; 21 cm|
|Contents:||1 The Age of Cheap: Why (almost) everything is getting cheaper Why the trend towards low-priced goods is changing our lives: the link between prosperity, democracy and price orientation The four stages of development in customer behaviour The panorama of cheap 2 The axis of evil in the economy: Wal-Mart, China and the internet First axis: trade - Wal-Mart and the message, 'Demand more for less!' The second axis: the manufacturers - China and the possibilities of global sourcing The third axis: the customer - the internet and the global customer cartel Which factors are accelerating the trend? The dream becomes cheaper - the bulldozer rolls on 3 The Wal-Martization of our society: How we are all becoming Wal-Mart Why Wal-Mart concerns us all What is Wal-Martization? 4 The models for present-day rationalization: Aldification, McDonaldization, Starbuckification etc The rationalization models Why are these models so rational and so successful? 5 Faster, better, cheaper: Intensified time markets drive the Age of Cheap Time as an economic factor The logic of increase (Logic No. 1) Real markets mimic financial markets The neglect of personal resources: the logic of increase means higher hidden costs for the customer Differentiation logic (Logic No. 2): what happens when uncontrollable costs of side-effects exceed costs 6 No frills: On the illusions of the service economy 'Outsourcing to the customer': the myths of services Marketing means selling goods: the myth of customer orientation 7 What is worth what? Prices in the Age of Cheap The next chapter: The new normality in globalizing markets Index|
Real cost of living in a low price, low wage world
"A compelling account of society's over-consumption." Quality World "A detailed look at what is a new global trend - retail imperialism - and its impact on the working class, the environment